Product photography can never be under-estimated in e-commerce businesses. It is the most essential part of your marketing effort along with the product descriptions. Product photos tend to be the driving force behind converting prospects into clients!
More than half of online customers are influenced by high-quality product images alone. Multiple product pictures are what most people look for when buying products online. Therefore, it is vital to capture stunning product photos to hook your customers to your products.
The background is the most important element of your product pictures. It is key to make your product STANDOUT! If chosen correctly, it can be the differencing factor between you and your clients. Usually, white backgrounds are considered to be the “pop-up” factor of your product photos. But several other background options can be used to make your product photos more catchy. Let’s take a look at a few of these options.
Contrasting colors in the back layer add definition to your products in front layers. You can try multiple contrasting colors to find out what suits your product the most.
It is important to understand the true color of your product and then decide the background. You can also mix multiple colors to create a new shade.
Since most of the products are light-colored to multi-colored therefore a solid background works most of the time. The best thing about choosing a black background is that you don’t have to try out various colors to find the best match.
You can find multiple shades in black as well. From light-black to dense-black, you can adjust the background according to the density of your product color.
Bokeh is a blurred background with a mashup of colors and lights. It comprises two main elements. First, it’s a blend of lights and colors and secondly, it is blurred. Your product is focused in detail when you use bokeh as background.
It is yet another great option to be used as a background. It adds a warm feeling to your product. It brings an emotional element to your product photos. It works great with some products but might not so much with others. You have to decide depending on your product. If your product provides an emotional value to your customers, you can use bokeh as background. If it doesn’t, you can try other options.
Texture backgrounds are widely used with cosmetics pictures. It allows a wing range of various patterns and trends to be used in the background. From jewelry to perfumes, different textures have been tried out as backgrounds to make stunning product pictures.
Most textures are usually light-colored because most cosmetic products are usually colorful. You can try out a universe of textures for your products. You can either create new textures yourself or use custom textures to fit your product background.
Live Context Background.
Context can provide your customers the chance to visually experience the use of your products in their daily lives. It is a tailored background targeted for each product individually.
For example, a rainy background can be a contextual background for an umbrella, and books or a library can be a contextual background for an e-book.
More than 35% of people find contextual background more relatable! It provides the end-vision to the customers if they buy the underlying product. Thus a contextual background can fill the missing piece in your product photographs.
If you want to add an aesthetic feel to your products, wooden backgrounds can be a great option. It is also one of the most popular backgrounds for product photography. The wooden background adds warmth to your product photographs.
Wooden backgrounds can be used as an alternative for texture backgrounds as well as bokeh backgrounds. Yes, it has the power to bring the best of both worlds. You can use a wooden background for almost all of your products. You’ll be amazed to find out how easy it fits your thoughtful imagination.
While some products need warmth in their backgrounds, others not so much. Some are cold and a tiles background is just the right option to be added to product photographs.
Tile background fits best with less emotional products. For example, a piece of hardware can use tiles as a background. But this option is not limited to only a few products. You can use it with other products. It certainly depends upon your target customers.
Manually taking pictures in various environments can be an uphill task. It seems almost impossible to try multiple backgrounds for a single product if you sell a range of different products.
Removing undesired backgrounds and trying out all the above-mentioned options has never been so easy, thanks to Cutout.pro. It is a great hack that saves you from the pain of manually trying out different backgrounds. You can capture your product photographs in any environment and it will perform the rest of the job. You’ll have to upload a single product photo. It’ll automatically remove the background. You can then try out hundreds of custom and personal choice backgrounds for your products. Cutout.pro’s AI is built to bring comfort and creativity right to your fingertips!
It doesn’t have to be a contrasting relationship between front and background layers. Quite a few categories of products are well suited to a matching relationship. It means using a light background for a light product and a dark-colored background for a dark-colored product.
It is vitally important that you understand the color, category, use, and value of your product before you decide on a background. There must be chemistry between both front and back layers. The best option is to try various options to figure out the best one.