The impact of AIGC on short videos
In just a few weeks, almost every industry wants to have some connection with AIGC: not only simply to get the topic-boosting website traffic, but also really want to take benefit of this technological revolution.As far as the video industry is concerned the emergence of AIGC may improve the creative efficiency to some extent. When the work of shooting and editing is no longer an obstacle, imagination and creativity may be crucial for video creators.
Starting from 2023, AIGC’s changes for various traditional industries have already begun.
The entertainment industry is often at the forefront of the acceptance and use of new technologies: influenced by games and other forms of entertainment, the video industry is also interested in the emergence of AIGC. In the context of FAAMG are seeking to “reduce costs and increase efficiency”, if AI can provide strong support, Internet giants are also willing to accept this approach.
Netflix’s AI short video “the dog and the boy”（ 犬と少年）
In fact, before ChatGPT and its different variants occupied the pages, Netflix released an experimental animated short film on January 31 – “The dog and the boy” (「犬と少年」): the plot of this work is not much innovative, but at the end the cast could find that a number of parts of this animation were not created by hand, but generated by AIGC.
This streaming giant Netflix and Microsoft, WIT STUDIO jointly created the first AIGC animated short film said AIGC is actually not accurate, the animation is actually not entirely generated by AI, but only responsible for part of the animation scene drawing.
This 200-second animation tells the story of the picture are relatively simple, mainly to the distant shots, such as the train moving in the Mount Fuji and Shizuoka coastline, the village by the water and so on. There are almost no too many complex transitions or difficult action scenes, the animation is not fine whether the style of painting or background display. However, the roughness of this introduction is the highlight of this short animation, after all, it is an animation only with the aid of basic AIGC tools.
At the end of the animation, the production team describes the general process of the production – in general, the process can be divided into four steps: hand-drawn scenes, primary AI generation, secondary AI generation, and final draft (manual revision). That is, the animator draws the general scene by hand first, then AI generates it twice, and eventually the animator makes the final changes on the basis of the AI generation. This process is basically the background of the animation in the production of the troublesome step 2 and step 3 completely let AI to operate, manual only need to be in the initial creative and final draft stage can be involved, the maximum savings in the work of the animator.
What is short video？
Short videos refer to video content that lasts between a few seconds to a few minutes, typically designed to be viewed and shared on mobile devices. The emergence and popularity of short videos are due to the development of smartphones and mobile internet, which allows users to easily record, edit, and share their own video content, as well as view and share others’ video content on social media and short video platforms.
The content of short videos is diverse, including but not limited to humor, food, travel, music, fashion, and various daily life anecdotes and moments. The number of users on short video platforms is huge, with some well-known short clip platforms including Douyin, Kuaishou, and TikTok.
The reasons why people enjoy watching short videos are as follows:
- Short duration and concise content: The length of short videos is usually short and easy to consume. Also, due to the limited duration, creators focus more on making the content concise and straightforward, allowing viewers to quickly obtain information.
- Entertainment: The content of short clips is typically geared towards entertainment, such as humor, music, fashion, etc. This helps people relax and relieve stress.
- Suitable for mobile devices: With the popularity of smartphones, people are spending more and more time watching videos on their phones. Short video formats are more suitable for viewing on mobile devices, adapting to people’s fast-paced, fragmented lifestyles.
- Social sharing: Short video platforms usually have excellent social sharing functions. Users can quickly share their favorite short video content with friends or fans, forming a social network of sharing and interaction.
In summary, short videos have the characteristics of being short in duration, concise in content, entertaining, suitable for mobile devices, and social sharing, which has attracted more and more people’s attention.
What are the short video platforms
TikTok: TikTok is an international version of the Douyin application launched by ByteDance, a Chinese company. Its short video content and user community are both very rich. By early 2021, TikTok had more than one billion users worldwide.
Instagram Reels: Instagram Reels is a short video application launched by Instagram, a subsidiary of Facebook. Its short video content seamlessly integrates with other content on Instagram, making it easier for users to share and discover short videos.
YouTube Shorts: YouTube Shorts is a short clips application launched by Google’s YouTube, which has the advantage of allowing users to watch short videos while quickly accessing other video content on YouTube.
Snapchat: Snapchat is a short video application developed by Snap Inc. in the U.S. It features the ability for users to create their own short videos by adding a variety of effects, filters and tags, as well as play short videos with their friends.
Triller: Triller is a short video application launched by an American company. Its short video content is mostly music-based, which can help users quickly create short clips with a sense of musical rhythm.
AIGC in the application of long video
For the more industrial-heavy and finely divided long-form video and film industry, AIGC is still in its germination stage today in terms of both capability and tool richness, and it will take a lot of time for it to be finally applied to real large-scale projects.
However, for the more lightweight PUGC and UGC, from the ability to write scripts using ChatGPT to one-click generation using AI video tools, a number of new tools have emerged today that can be used by creators.
The most direct impact of AIGC on video creation is naturally still an increase in efficiency, especially in post-production, and when scripting, shooting and even editing are no longer the threshold for video creators- Users need to rest, but AIGC can sleeplessly produce.
Multiple players enter the game
In trying to generate video from text or images, a number of Silicon Valley companies have come up with experimental products.
In October 2022, Meta announced a video AI tool “Make-A-Video“. The tool generates continuous images through AI, and then stitches them together into a video. But from the final product, the short video generated by Meta seems too simple and the resolution is really limited.
Startups don’t have these concerns: QuickVid, a platform tool for generating short videos with one click, came out just a few days after ChatGPT exploded in popularity. The bugs are indeed many, but it can be said that this tool is a superb mix of various AIGC open source projects currently available.
Create short video scripts with GPT-4’s text generation feature, and then automatically extract or manually enter keywords from the scripts, based on which it can call background videos from the Pexels library for free.It also adds text-to-image generated by DALL-E 2, and calls Google Cloud’s text-to-speech API to add synthesized voice-overs and background music from a royalty-free music library on YouTube.
With a variety of off-the-shelf AIGC tool interfaces and a large library of free material, it took QuickVid founder Daniel Habib a few weeks to get the product online. The key is that the experience is really simple, for example, you only need to enter a word, click on generate to give a simple version in three minutes, if you do not adjust the output directly, the tool can even help you to start a good short video title and introduction and a variety of keywords need to tag.
The whole process takes less than ten minutes, although the platform currently only supports video downloading after the user uploads itself to the short video platform, the website states that a key upload YouTube and TikTok and other features are also under development. From the product point of view, QuickVid is still in a very preliminary stage, only one core function and still Beta version dare to charge a monthly subscription fee of $10, also belongs to a very risky move.
For short videos that depend on algorithms rather than content quality, the AIGC tool is certainly beneficial to both creators and the platform. The creators can focus more on their creativity, and the platform certainly wants to see an explosion in the amount of content on the platform. Of course, all this presupposes that the AIGC tool is optimized enough.
The transformation of all industries by AIGC has already begun, and the video industry, which was considered a high threshold in the past, will not be able to escape this wave. Whether it is long video or short video, eventually only creativity will become the real threshold, because this is the only part of the “temporary” AI can not be completed independently.
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