Including high-quality images in real estate listings is one of the most effective strategies to increase leads and sales. Real estate photography necessitates careful composition, staging, and planning, as well as the correct camera settings, lighting, and equipment.
In this article we have prepared excellent real estate photography advice, demonstrating how to display the greatest views of each property whether you do it yourself or hire a professional.
Below are some real estate photography methods to improve your real estate listing photos:
1. Adjust camera settings
Even the greatest camera in the world isn’t going to take high-quality photographs on its own. To use your photographic equipment to its full potential, you must become acquainted with its settings and understand how to capture the appropriate amount of illumination and clarity in your photographs.
2. Composition is important in real estate photography
Real estate photography composition is more crucial than any other sort of photography. Composition is fundamentally synonymous with the proper location. Changing the angle of your camera by a few feet may drastically alter the quality of the image.
Another illustration of the significance of composition is the use of light sources. Take note of a home’s inherent lines and take measures to maintain them straight in your photograph. Unintentionally rotating your camera a few degrees, for example, might cause a whole room to appear skewed. Using a wide-angle lens and a tripod, you may correct the composition.
3. Always check the weather before taking real estate photography.
Lighting is one of the most crucial aspects of all types of photography, and it has a significant influence on the images of a real estate listing. Natural light is essential for the finest real estate images, so plan your photo session appropriately. However, if you want to save time or you just couldn’t wait for better weather, you can try to remove the image background of the property listing and change it into a clear weather background.
4. Make Use of Editing Presets
In Photoshop or Lightroom, there are several preset settings available for free or for purchase. Instead of adjusting several picture settings for each photograph, you may select a single lighting style for each property, immediately generating a unified collection of photos. Real estate settings may make a whole space appear brighter and more inviting without reducing the brightness or overall quality of the shot.
5. Select the Appropriate Primary Image
After you’ve taken the images, select the main image for your real estate listing with consideration. With the majority of consumers sifting through hundreds of postings, the primary image’s impact is critical. It is frequently the deciding element in whether or not visitors click on your listing to acquire more information—it is the “money shot.” As a result, take the time to consider every perspective and view, as well as solicit feedback from other real estate experts.
For example, this listing offers many photos of the home’s exterior but plainly selects the most impressive one as the lead image on Zillow. With over 36 million monthly visitors, Zillow is by far the most popular real estate platform, therefore it’s critical to deliberately determine which photos people will see first.
6. Make use of virtual staging
Allowing the buyer to imagine their future house can help clinch the sale from the start. The method works well because it allows them to examine the various design, style, and ornamental options available for their future house.
The virtual staging solution is incredibly cost-efficient. You don’t squander time, work, and money to have the venue arranged in a typical style. You merely submit the images of the unoccupied rooms to a virtual staging business that will complete all the job in a day or two. Usually, the pricing for one digitally staged space is roughly 95 percent lower than the actual staging.
7. Make real estate photography interactive.
Real estate photography is no longer limited to taking still photographs of properties. Consider employing modern technology, like as virtual tours and drone photography, to add video and interactive aspects to your listing photographs. Real estate video marketing is becoming increasingly common in internet listings as technology advances.
Potential buyers can use virtual tours to walk through the home as if they were there in person. It appears to be a high-tech invention, but it is really simple to construct with a program like this using existing technology. The video below is a good example.
8. Incorporate a Vibrant Color
To appeal to the greatest number of potential buyers, real estate and home staging consultants often recommend adopting neutral color palettes. However, this does not imply that the home should be completely devoid of color. Small splashes of color, in fact, have a significant influence on real estate photos.