What product background means for your e-commerce business? E-commerce is the unstoppable trend, and it has driven photography business as well. In a world flooded with numerous products and choices, a good picture worth a thousand sales. Recently I asked my friend Alex, an experienced photographer, to share his experiences on how to make product photos stand out, hoping that I could learn a few tricks from him to help my aunt set up her store online. Alex told me that your product photo has to have a very simple, clear background. I know he is a minimalist, and he told me being a minimalist will only help with photography. Less is more He told me to look at some of most successful e-commerce websites. These websites almost unanimously used white or single color background, the most popular way of displaying products. A clear background means less distraction and more focus on the product. There are some great e-commerce businesses which I think quite stand out from the crowd. The background does not have to be all white. It can be any color and can allow simple patterns as long as the product always grab people’s attention first rather than anything else. The following two pics are using different colors but these colors belong to the same tint, tone or shade. It is… Continue reading How product background defines your online business.