How to Optimize Real Estate Photos for Ads

The traditional buying process of real estate has evolved in the past few years. More and more people search on the internet rather than actually going out in the market to buy their dream property. When it comes to online marketing, real estate photography has never been so important. 

Unlike other products that sell online, real estate photography takes a lot more skill and effort. Regardless of whether you are an inspiring photographer or you’re just interested in taking photos of your own real estate, you need to understand the basics and essentials of real estate photography. Below are some important tips to get you started!

The right camera gadgets.

First, You’ll need a few essential things to capture professional photographs. These include a proficient camera along with a few lenses and a tripod. It’s not viable to use a smartphone camera as it can’t provide you the technical edge that is provided by a professional SLR. Also, you’ll not find the need to edit your photos after using a better camera.

Your camera must be able to be customized. It should allow you to connect various gadgets to itself. These gadgets will mainly include a flash, remote triggers, and multiple lenses. Wide angles are used commonly for real estate photography. A lens around 10-22 mm or 12-24 mm will be better for cropped sensor cameras. While a lens around 16-35 mm will do a decent job for full-frame sensor cameras. Tilt-shift lenses will help in converging vertical lines.

Exterior Photography.

The exterior is the very first thing that engages the attention of potential buyers. If they’ll like the exterior, only then they’ll proceed and check out the rest of the property. The exterior shot is of the highest importance and therefore must be taken with extreme care. Don’t rush while taking the exterior photos.

Find out the best angle by trying different ones. If the light is not good then wait for it to be suitable for your photos. If the property has special features in its exteriors such as a pool, a garden, or a landscape, make sure you add them to your photos.

Winters and summers provide different lighting conditions for photography. If the property is located on a natural landscape, you’ll have extra options to try for the exterior. From skylines to snow and rains, you’ll have to decide what is the best outer look of the property. 

Similarly, if you are taking pictures of an apartment in a skyscraper, make sure you capture the right photographs of the right property at the right time.

Interior Photography.

The most challenging part of real estate photography is that almost all properties are different from each other. You have to prepare for each project with a new mindset. Cleaning the property will be the first and foremost task before the commencement of interior photography. Also, remove unnecessary equipment from the property that you don’t to add to your capture list. 

Start with the most important areas and rooms of the property. These will commonly include the living room, dining area, kitchen, bedrooms, powder room, library, and internal garage. If the property has special features make sure to highlight them as well in your photographs.

Interior light exposure.

Having enough light exposure is vital to capture high-definition photos. It magnifies the colors and exhibits small details which would otherwise be difficult to capture. All fixtures and fittings must be arranged in a presentable manner and lit up equally well. 

You might want to add photos of the lighting equipment of the property as well. This includes roof ceilings and chandeliers. Therefore you’ll either have to use external light or use extra lighting equipment. 

Visual flow.

Adding a visual flow to your photographs is important in the case of real estate photography. This will improve the experience of your audience. A natural flow of images will also increase the attention and interest in your pictures.

Start from the exterior of the property and capture every photo as you enter inside it. Take pictures of the garage followed by the living room, kitchen, and bedroom. 

Camera heights and angles.

While trying out various angles and heights for other products is a good idea. However, in the case of real estate, it is not. It’s better to maintain a decent height of the camera in all of your pictures. Also, the angles should present the first-person narrative. 

Make sure you take pictures in such a way that the audience feels as if they were inside the property themselves. If you’ll use low angles, you’ll capture the view of an ant. If you’ll use a high angle, you’ll capture the view of a spider. Your buyer is going to be neither of those.

Use a drone.

Almost all buyers are interested to look at the neighborhood as much as the property itself. A drone is a great option to capture aerial photographs of your photography.

Tell everything.

Like all other products you sell online, transparency should be your first and foremost priority. Take photos of defects as well, if any, present in the property. Support your pictures with detailed descriptions. Talk about the pros that come along with the property. 

Discuss any hidden benefits that are especially associated with the property that can’t be captured in a picture right away. For example mention the market, school, or hospital present near the property. The more detail you’ll add about the property, the more goodwill you’ll create for yourself and your property.

Customize your pictures.

A thumbnail’s most pivotal element is a giant face, full of emotions. It should imply that there’s something in the content that if you click, will transfer that same emotion to its viewer as well. You don’t even have to cut the background manually, in complicated and time taking software. There are plenty of online tools available to you that you can use and remove background with just a click. Let me show you a remarkable website which I for removing this background.

Sometimes we capture great photos that need a little customization due to some small unwanted detail. You either have to do the editing manually which can be a very time-consuming and energy-draining task. Thankfully is a time saver! You can customize your pictures with just a click. From changing the tones of your pictures to removing unwanted backgrounds, it is a virtual graphics assistant.

There is a lot of competition in the real estate industry and buyers are not short of options. If you put some extra effort into your marketing efforts, you’ll convert prospects into clients. Great photos can be the only converting factor. Therefore, make sure you follow all of the above essential steps to capture engaging real estate photos.

Leave a Reply

Your email address will not be published. Required fields are marked *